Project 06 · Medical education
MMI Made Easy,measured.
Full repositioning of a physician-led MMI interview preparation service: 9 pages, an institutional voice, the self-assessment at the center of the journey.
The project story
The case study
From coaching, to a measurable system.
The story of the project, while screens of the delivered site scroll by.
01 Context — a solid service, an image that read “coaching”
02 The gesture — the pivot: a training system, authority first
03 The result — 9 institutional pages, self-assessment at the core
the homepage — authority before the promise
the self-assessment — measure yourself first
the final CTA — walk in calm, walk out confident
Before and after
The gesture, at a glance
From raw, to refined.
A coaching image became a measurable, physician-led training system.
Beforecoaching image
solid, but read as “coaching”
After2026
the new one — institutional
9 pages repositionedSelf-assessment at the coreAn institutional voice, physician-ledReady for the coming product
Services delivered
What we did
Repositioning
9-page architecture
Hand-coded build
English copy
New product page
Human review
The next project
Yoursis next.
We start from your idea and carve it to refined.